17 Powerful WordPress Marketing Tips (That Actually Work)

July 27, 2020

Sure, not all of them are gold. But enough of them are truly helpful.

In fact, you can power your whole marketing strategy from your WordPress dashboard using a handful of plugins and integrations if needed.

And the best part? You don’t have to be a coding expert to do it.

That’s right. Any marketer can manage their calendar, create posts, bolster search traffic and syndicate content directly in WordPress.

I’m going to show you how.

Without further ado, here are 17 WordPress tips to help you market your site.

1. Use mobile-responsive WordPress themes

It’s no secret that Google loves mobile-friendly web pages.

With their most recent algorithm update, Google has been cracking down on any and all sites that aren’t mobile-friendly.

So the very first thing you should do with your WordPress site is make sure it’s optimized for mobile.

To do that, look for themes that are marked as mobile friendly.

Most of them should be to some degree, but not all of them are truly optimized.

Colorlib has a list of free and paid WordPress themes that are already optimized for mobile (and Google’s algorithm):

kalium landing page wordpress website template

It might also be a good idea for you to check your website’s mobile traffic once you’ve implemented your theme.

This can help you see whether or not there were any issues with your traffic numbers that resulted from not having a mobile-friendly theme.

Google Analytics will show you the traffic breakdown between mobile, desktop and tablet.

desktop mobile tablet sessions 1

Watch it for any signs of dramatic change.

If it suddenly goes up after you implemented a mobile-friendly theme, that’s great. It means that your new theme is doing the job.

If it remains relatively unchanged (and you’re worried about your traffic), then the problem lies elsewhere.

2. Optimize your site’s images for faster loading

Google is also prioritizing site speed when it comes to organic search rankings.

One of the biggest things that will slow down your site is images.

If you’re an e-commerce site, for example, you’re going to have a lot of high-quality product images (I would hope), which means lots of files stored on your server.

You’ll want to use a WordPress plugin like WP Smush Image Compression to reduce file sizes.

screenshot 4

This will dramatically speed up your website and give you a boost in Google’s eyes.

You can also use some external tools like Tiny.png, which will import to WordPress via Dropbox.

But if you want to save some time and handle image optimization straight from your WordPress dashboard (which I recommend), use WP Smush.

Then consider a few of these image optimization tips, too.

3. Create an XML Sitemap

Search engines need to index your blog to rank your site.

The way that they do that is by looking at your sitemap (a list of all the pages on your site).

WordPress will automatically create a sitemap for you, but that doesn’t mean it’s optimized. So Google won’t always know when to crawl your site.

You can quickly and easily optimize your sitemap using a plugin like Google XML Sitemap Generator.

screenshot 1

This is a handy tool not only for keeping track of your indexed pages, but it will also tell Google when you’ve updated your site.

Every time you post a new blog or make changes, for example, it will notify Google to re-crawl your site, so your rankings improve in the search results.

Considering that it can take Google months to index a website normally, this is a definite bonus.

3. Enable Rich Snippets

Rich Snippets are one of the best ways to increase your search traffic.

But they’re often underused by marketers because they do take a bit of coding to create (you have to work with Schema Markup).

Thankfully, there is an easier way to create Rich Snippets in WordPress, even if you’re not a developer.

The All in One Schema Rich Snippets plugin allows you to configure snippets in a few simple steps.

screenshot 2

You don’t have to know much about Schema Markup, and you can easily insert the Rich Snippet code into any page or post.

This is a quick and easy way to add some serious traffic-boosting power to your site.

If you’re going to do any of the things on this list, do this one.

4. Automatically check for broken links

When Google is crawling your site, it will also take note of any broken links you may have.

Broken links can harm your SEO, so it’s important to either fix them or get rid of them.

Rather than going through every link manually, you can easily use a plugin like Broken Link Checker to simplify the process.

Broken Links Checker Output

It will parse your posts to identify any broken links and then notify you when they appear.

And you can edit links directly from the dashboard, which saves time if you have a lot of them.

Since links are such a big deal for SEO, make sure to check this plugin when you’re on your dashboard or anytime you create a new post.

That way you can see and fix links before Google re-crawls your site.

5. Build sales landing pages quickly

Launching a new product or need a page for an opt-in form?

You’re going to need a landing page.

One of the fastest tools out there to produce high-quality landing pages is PageBuilder by SiteOrigin.

pagebuilder 750x396

It’s a free plugin with a drag-and-drop interface.

You don’t need any technical knowledge to use it, and you can either create a page from scratch or use pre-built templates.

Everything is customizable, so you can brand your pages as needed.

The nice thing about this plugin is that you can build as many landing pages as you need.

The more landing pages you have, the more pages there are for Google to index, which is good for your SEO.

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