Make Your Website More Attractive for Visitors
If, in spite of everything, such as it is now, it brings you profit – that’s good. But you want more customers and sales? You need to take care of your site! It is he who is the basis of your online business and the most powerful attraction tool. He sells 24/7 for you. Rightfully earned, agree?
Make Your Website More Attractive for Visitors
Ideal is to make a redesign. But what if there is no time or money to invest in such a large project now? In this article, I have prepared for you …
1. Use white space
Many times I heard Internet entrepreneurs complain that there is too much free space on their site. They are pursued by a mania to fill everything with advertising (a stranger, their own – no difference).
Why not do this?
Everything is simple. Free, in addition, white space makes your content more visible and legible . This allows the visitor to your site to focus on its important elements.
The distance around the text and the title increases the user’s attention by 20% . The white space on the site creates a feeling of openness, freshness and modernity.
If you want to capture the attention of the audience using the top of the page (the part that can be seen immediately without scrolling), then it’s worth placing important information here. However, do not forget to respect the proportions.
The secret is that you must be able to find a balance between the location of the text or image and maintaining a sufficient distance between them.
Take a look at the screenshot from the selling page of our work shop program. Everything is quite harmonious, and therefore the attention of the potential client is concentrated where necessary.
2. Speed up page loading
One of the unpleasant moments for the user is a long wait for the page to load.
When viewing a site through a computer or mobile phone, the client wants to receive information instantly . The low page loading speed disappoints the visitor to the site, which means that he will leave it. Do you still think that this is not so?
Market research has shown that a 2-second delay in loading forces 87% of users to leave the site. Google offers a free service . You will not only learn the speed of loading the site, but also receive recommendations on how to improve performance.
3. Call for action correctly
It is important for users to immediately understand what they need to do on a particular site. This and not only we spoke in detail in this article . Therefore, add hint buttons (calls to action) to the design to make it easier for the client to navigate your site.
When creating a button, you should definitely consider its color, based on psychological perception .
If you pick the right color, studies have shown, it will increase your sales by about 11% . Different colors cause different associations.
Think well what kind of meaning you want to put in your call to action and what feelings the client should have (trust, reliability).
The second equally important thing is the words that you use for your buttons. They should include a verb or call forcing the user to do something.
If you look at our main page (and others too), each logical part of it contains some kind of call to action. This does not allow the user to get lost, but guides him, helps to find exactly what he needs.
Even next to the video, where Oles talks about the project and the reasons for its creation, there is a button that leads to the capture form.
4. Use hyperlinks
When you add a link to another page in your text, you probably expect the user to click on it. But will the user really notice it at all? Make sure your links are visible and different from other text (underlined font, different color). Studies have shown that people respond well to hyperlinks that are highlighted in blue .
Also, their length is important. Choose the optimal size – 1-2 words (maximum 3). Take a look and see what looks better:
5. Add icons
The presence of icons allows the client to quickly find answers to questions. The user immediately sees all the key features of the product.
In addition, the icons will make your design more attractive. Here is an example of how we use information icons on our GM website:
6. Use images (only wisely!)
Internet users are becoming more demanding and receptive.
When they visit your site for the first time, they may notice photos taken from other sites or a design copied from competitors.
It’s not necessary to take standard stock photos – add photos of your company and what you do. Statistics show that copyright photographs significantly increase conversion .
In the end, stock images are not able to convey the essence of your business, as they will make it copyright photos.
We very often use pictures from our offline events on the site, in articles and landings . For example:
7. Write headlines with keywords
Your headlines should convey the content or idea of the site. Having keywords will attract more users and help your audience quickly navigate your site. Headings should be distinguished by color, size and accurately describe the content.
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